Imagine the scene. You?re standing on the subway platform heading home, with eight minutes before your train is due. On the wall is a huge poster of a grocery store shelf, stocked with all kinds of daily essentials. You use your phone to scan the five items you had planned to pick up on your way home anyway, and ask for delivery later that evening. The store already knows your details and preferences and works accordingly, helping you to save time while you kill some dead time.
Welcome to the start of context-based services, where the physical world can merge with the virtual, and when supplemented with the information already known about you, can provide new opportunities and better experiences. This isn?t simply imagination, but a real example from a local offshoot of Tesco, the British grocery retailer, in Seoul, South Korea.
The simple idea is that businesses will be increasingly look to draw on a range of inputs, all at the same time, to take the user experience that they offer their customers to the next level, making it far more context-sensitive. There?s several elements to this: one is in being able to identify you; another, knowing something about your location or environment; and a third, understanding what you?re doing ? and, in some instances, what your friends or colleagues are saying about it.
Read more: Forbes
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